Things you need to know before outsourcing Amazon product listing services

Have you ever wondered why some products always show up in Amazon searches, whereas others barely get ranked?

With the competition getting fierce by the day, it becomes difficult for Amazon sellers to stay afloat. As an ardent Amazon seller, you must understand that to gain more clicks and attain higher sales, you must focus on ways to help your brand stand out from the crowd. A well-optimized product listing is a perfect solution to ensure augmented exposure, higher sales, and improved conversion rates. However, the unpredictability of Amazon’s algorithm can confuse sellers, impacting product rankings. That’s why relying on Amazon listing specialists is a wise choice. Their expertise ensures your products consistently perform well, ultimately benefiting your online business.

However, before we understand how outsourcing can benefit your business, let’s get acquainted with the significance of Amazon product listings and its role in fostering brand growth.

Table of Contents

• Amazon product listing – overview
• Why Should You Outsource Amazon product listing
• How To Choose The Right Outsourcing Partner
• FAQs Answered

Amazon product listing – A quick overview

An Amazon product listing is essentially a dedicated product page within the Amazon marketplace. It serves as a space where you can present all the essential information about the products you are selling. This includes not only textual descriptions and images but also multimedia elements like videos and infographics, which help illustrate the product’s intricate details.

In addition, a successful product listing comprises:

• A perfectly crafted title enriched with relevant, high-volume keywords & phrases
• A well-detailed and engaging product description
• A group of well-optimized, visually compelling product images, videos, or other interactive elements
• A considerable number of customer reviews and ratings

Consequently, optimizing a product listing involves strategically managing and fine-tuning each key element to maximize effectiveness.

Maximizing Conversions with Outsourced Amazon Product Listing Services

Understanding your prospects is extremely crucial to creating a perfectly optimized product listing. Once you are well-versed with your target audience, optimizing your product listings won’t be much of a problem. However, ensuring that your prospects choose you every time they intend to purchase a product is quite a challenge. Here’s why:

• Limited expertise: In-house teams may lack specialized knowledge of Amazon’s algorithm and listing optimization strategies, hindering their ability to compete effectively.
• Time constraints: Creating and maintaining product listings demands a significant amount of time. In-house teams may struggle to balance this task with other core business activities.
• Resource allocation: Allocating resources for listing optimization may divert them from other critical business functions, impacting overall efficiency.

To address these, consider leveraging the expertise of an Amazon specialist who is proficient in the intricate procedures of crafting and refining product listings, ultimately leading to increased sales and conversions. These specialists can assist you in improving the visibility of your product listings among potential customers. After all, having an exceptional product is pointless if it remains unnoticed by your target audience.

Boost your listings and sales with effective Amazon SEO tactics.

Why Should You Outsource Amazon product listing

You must handle several aspects of your core business as a seller. So, rather than spending your valuable time on arduous tasks like optimizing product listings, you can hire Amazon experts to make things easier for you to manage. They can reduce your workload and take care of all the aspects of product listing creation and optimization without hassle.

Still unsure why you should outsource Amazon product listing to an expert? Here are some of the prominent benefits of outsourcing Amazon product listing to a third-party service provider:

• Cost efficiency: Outsourcing Amazon product listing optimization can help sellers save on the costs of hiring or training an in-house team and buying or upgrading tools/software.
• Focus on core tasks: By hiring an expert with extensive experience in Amazon listings, sellers can pay more attention to the core aspects of their business.
• Time-savings: Since creating and optimizing product listings involves much time, hiring an offshore partner can significantly reduce the time spent on optimization.
• Scalability: As your product catalog grows, managing listings can become overwhelming. Outsourcing allows you to scale your Amazon presence efficiently without the need for extensive in-house resources, especially when the requirement is for Amazon bulk product upload to save time.
• Visibility: Listing optimization experts can enhance your product’s visibility in Amazon search results. They employ SEO strategies, keyword research, and compelling product descriptions to improve your rankings.

Capitalize on a remote team of Amazon listing experts to gain maximum benefits.

Now, let us discuss how you can choose the right outsourcing partner for your Amazon store who could handle all the complex listing and optimization processes for you.

HOW TO CHOOSE THE RIGHT OUTSOURCING PARTNER

Choosing the right Amazon listing outsourcing partner can be challenging for sellers seeking professional help optimizing their product listings. As an ardent Amazon seller, you must look for someone who comprehends your requisite listing needs and can cater to them with extensive listing and optimization experience. Here are a few factors to consider before picking the outsourcing partner:

1. Expertise and experience: Look for a provider with a proven track record and relevant experience in your industry or the specific services you require. Assess their portfolio, client testimonials, and case studies to gauge their expertise.

2. Quality of service: Evaluate their service quality by checking for certifications, industry standards, and the presence of quality control measures. You can ask for sample work or references to assess their performance.

3. Communication and transparency: Effective communication is key to successful outsourcing. Ensure that the outsourcing company has multiple communication channels, encourages feedback, shares weekly/monthly reports, and keeps you updated on the project’s progress.

4. Data security and compliance: If your project involves sensitive data or requires compliance with industry regulations (e.g., ISO, GDPR, HIPAA), ensure that your outsourcing partner has robust data security measures in place and complies with relevant regulations.

5. Scalability and flexibility: Consider your long-term needs. Choose a partner that can scale their services to accommodate your growth and adapt to changing requirements. Flexibility in terms of contract terms and service offerings is beneficial.

Wrapping up

Amazon’s prominence as the largest online marketplace underscores the importance of creating and optimizing captivating product pages to drive remarkable sales. At the forefront of this endeavor is Eqappo, a leading service provider known for delivering tailor-made listing solutions to clients worldwide. Our team of Amazon listing specialists is dedicated to crafting well-optimized, engaging product listings that ensure you stand out in a crowded marketplace. To discuss how we can help your online business thrive, share your requirements with us at Eqappo

FAQs Answered!

1. Apart From Listing Creation & Optimization, What Other Services do you cater to?

There are a plethora of other tasks that we undertake. These include:

• Product description writing service
• Product taxonomy development
• Order management
• Search engine optimization
• Product catalog management
• Multi-channel marketplace management

2. What is the Average Turnaround Time?

It entirely depends on your specific business needs. To get an exact estimate, brief us on your requirements, and our team will get back to you.

3. What does an Amazon listing specialist do?

There are a plethora of tasks carried out by an Amazon listing specialist. These include updating product pages, creating Amazon product feeds, relisting products, merging or deleting listings, Amazon SEO, keyword research, and whatnot! Outsource Amazon product listing to a professional Amazon listing specialist to make things work in your favor.

4. What are the listing fees on Amazon?

The listing or seller fee (as Amazon calls it) is charged for listing and selling items on the marketplace. It is nominal and depends on many factors, including the product category, size, weight, price, etc. To know more about Amazon fees, connect with us!

Is Amazon Private Label Profitable?

If you’ve ever been involved in selling with Amazon, you’ve surely heard the chitchat regarding private labels. “Is Amazon’s private label still profitable? It seems saturated now with high competition!”

The truth is that while competitive, private labeling can still be highly lucrative with the right plan. However, it requires far more work and risk than other models.

In this post, we’ll explore whether building a private label on Amazon FBA can really pay off right now and beyond. You’ll learn what it takes, weigh the major pros and cons, and get tips to maximize your chances of earning strong margins long-term.

Table of Contents

Quick Answer – Is Amazon Private Label Profitable?

The quick answer is – yes, you can absolutely generate strong profits through Amazon private labeling if you execute well.

However, nothing is guaranteed automatically. 

Profitability depends greatly on the following:

• Selecting viable products with sufficient demand
• Building compelling product presentation and packaging
• Pricing intelligently to drive sales with good margins
• Investing heavily in marketing and promotions
• Closely monitoring and optimizing listings.

To highlight the popularity of private labeling, Jungle Scout says 54% of Amazon sellers utilize the private label model. With the right product and strategy, you can achieve profit (net) margins of 10-30% per unit at scale.

Also, there is a way to increase this profit margin by claiming owed reimbursements from Amazon. If you’re already selling with Amazon FBA, chances are you’ve overlooked some discrepancies — things like damaged or unaccounted-for inventory, FBA fee overcharges, and more. 

Managing and tracking these issues by yourself can be extremely difficult and time-consuming. That’s why, at Eqappo, we audit your Amazon seller account to identify any missed reimbursement opportunities you may have. 

What Are Amazon FBA Private Label Products?

Amazon FBA private label products refer to goods manufactured by one company that you then customize and sell exclusively under your own name on Amazon’s marketplace. 

This differs from reselling existing other products that are already available. 

FBA stands for Fulfillment by Amazon, meaning you use their storage, shipping, and distribution network while owning your customized listings.

Examples of Private Label Products

Let’s look at some real-world examples of successful private-label products on Amazon:

• Amazon Basics: One of Amazon’s most popular private labels, offering high-rated fitness, kitchen, bathroom, bedroom, outdoor, and daily living products at low prices.
• Jungle Creations Washable Pee Pads: This Jungle Creation listing stands out with professional photos and videos that fully inform customers without needing a long description. Under this private label, they also sell Jungle Stix and Jungle Slider.
• Anker Electronics Accessories: A top third-party private label on Amazon, Anker sells quality chargers, cables, and tech accessories at lower prices than other major market players.

Pros and Cons of Selling Amazon Private Label Products

As with any business, there are benefits to consider and tradeoffs to weigh when deciding to sell private-label products on Amazon: 

Pros:

• Full control over packaging design, pricing, etc.
• No competition on your listings from other sellers
• Exclusive access to Buy Box
• Higher profit margins (than retail arbitrage or wholesale) by cutting out middlemen
• Can use Amazon’s infrastructure without customization restrictions
• Can replicate trending niche items quickly under your label
• Can continuously improve product

Cons:

• Large upfront investment for new product development
• Researching and sourcing reliable manufacturers is difficult
• Rising advertising costs to compete for visibility
• Ongoing efforts for marketing, product refinements
• Limited product recognition compared to major names
• Risk of violations if packaging/listing too similar to others

Amazon Private Label Requirements

To sell private label products on Amazon FBA while meeting their guidelines, you need to check some key boxes:

• Account approval: Your selling account must be in good standing without any compliance violations. Approval for categories like grocery may require additional steps.
• Product compliance: Depending on the product type, items must meet Amazon’s demanding policies for safety, testing, packaging, labeling, registration, and more.
• Intellectual property: Your store name, logos, and product designs cannot infringe on the existing IP rights of other sellers. Thorough trademark research is needed.
• Inventory tracking: All items must have a unique FNSKU barcode for tracking through Amazon’s fulfillment network. Other identifiers may also be required.
• Fulfillment: All units must be labeled and prepped per Amazon’s requirements to utilize FBA. Or you must meet standards for merchant fulfillment.
• Customer service: Amazon has demanding service level requirements for response time and support. A clear return strategy must also be provided.

Amazon carefully checks for compliance in all these areas and can shut down listings or accounts for violations. You must follow all guidelines.

Here is a 10-step checklist you can use to form your private label on Amazon:  

General:

    1. Business entity formed
    2. Tax information provided
    3. Product compliance standards met
    4. Detail pages wholly owned to control product presentation

Product Specifics:

    5. Safety and testing documentation
    6. Proper labeling displaying required info
    7. No infringement on existing intellectual property

Operations:

    8. Ability to meet order demands at scale
    9. Timely shipping and reliable tracking
  10. Responsiveness to buyers’ issues and inquiries

Detailed Answer – Is Amazon Private Label Profitable?

Data shows Amazon’s private labels remain highly profitable despite increased competition. Many experienced sellers report strong sales and profits even in recent years. It’s “absolutely an amazing opportunity” if you know what you’re doing.

The numbers back this up: According to the 2024 State of the Amazon Seller report mentioned above, over half of private label sellers (54%) have profit margins above 20%. Top performers exceed $100k per month.

You can also sell quite a bit, as 63% of sellers report sales above $100,000/month, and 40% say they sell over $500,000/month! 

The key to profitability is starting in a niche with lower competition. This allows time to perfect your products and strategy before expanding. 

As they say, “Riches are in the niches!” With the right preparation and commitment, six-figure profits are very much achievable.

Looking to tap into the profit potential of private labels?

A great first step is getting an audit of your Amazon account. At Eqappo, we specialize in uncovering owed reimbursements for FBA sellers. 

How to Private Label on Amazon

If exploring Amazon’s private labeling interests you, here is a high-level overview of getting started in 6 steps:

1. Choose Winning Products

It is crucial to pick the right private-label products to sell on Amazon. You need items that have strong demand but not too much competition. No matter how good your product presentation is, profits ultimately depend on sales volume.

Here are some tips for finding promising products:

• Get ideas by looking in stores and on Amazon (the “Hot New Releases”) for new popular trends before there is too much competition. You can also check social media and crowdfunding sites.
• Consider small (8 11/16″ x 5 7/16″ x 1 3/4″), lightweight (not more than 2 pounds), non-seasonal, and uncomplicated products. They’re easier and cheaper to source, ship, and manage. Avoid anything heavily regulated.
• Research ‘demands’ using tools like Product Opportunity Explorer. Look for a monthly search volume between 250 and 400 units and under 100 reviews per product. This indicates solid demand without excessive competition.
• Compare competitor pricing and reviews. Make sure you can realistically compete on price and value.

Add good customization, packaging, and marketing, and you have a winning private label formula.

2. Find Suppliers for Your Products

After picking a good private-label product idea, you must find a supplier to manufacture it. A great option is Alibaba (if you can’t produce yourself).

Alibaba connects you with wholesale suppliers and manufacturers in China. It’s like Amazon for sourcing products.

Here are some tips for using Alibaba to source your private-label products:

• Create an Alibaba buyer account
• Search for suppliers selling similar products
• Reach out to 3-5 suppliers about:
  • Pricing for 500 units
  • Getting a product sample
  • Payment terms
  • Customization options
• Order samples from top suppliers

Vetting suppliers on Alibaba is key. Review their ratings, capabilities, and production capacity before choosing one. Request and evaluate quality samples to select a reliable partner.

3. Focus on Product Identity

With private labeling, you get to create your own unique product identity. Compelling yet Amazon-compliant packaging and design, along with a memorable logo and a consistent look across products, are key.

Here are some tips for making your private label stand out:

• Design a unique, eye-catching logo. You can hire freelance graphic designers to do it affordably.
• Customize the product slightly from competitors – change colors, sizes, materials, etc. Work with your manufacturer on this.
• Create thoughtful packaging that improves the unboxing experience. Include your website and other info.
• Develop integrated marketing and social media (that tells your product’s story) versus FBA advertising.

Your goal is to build product recognition beyond chasing the Amazon algorithm. Make your private label more than a generic product with a different label.

4. Choose How to Fulfill Orders

After making and customizing your private label product, you need a fulfillment strategy to deliver it to customers. 

Here are some popular options:

• Self-fulfillment from your warehouse or garage: This requires handling storage, packing, and shipping yourself.
• Third-party logistics (3PL) providers: They handle warehousing and order fulfillment for you.
• Fulfillment by Amazon (FBA): Amazon stores, picks, packs, and ships your products. Customers get quick Prime delivery. FBA is the easiest way to fulfill private label orders. You send bulk inventory to Amazon, and they handle the rest. 

The downside is that Amazon charges fees for storage and fulfillment. 

Weigh the pros and cons of fulfillment options for your business. A good customer experience is crucial.

5. Create & Optimize Your Amazon Listings

Once your private-label product is made, you must create a compelling listing on Amazon.

Follow these tips to maximize sales:

• Have your listing fully ready to publish when inventory arrives.
• Get professional product photos. 
• Optimize titles with relevant keywords so you rank well in searches. Put key terms first.
• Describe key features and benefits in the description in bullet points. Focus on solving customer needs.
• Apply A+ content best practices for organic and paid discoverability.
• Consider Amazon PPC ads to get on page 1 and competitor product pages. Adjust bids based on performance data.
• A/B test elements like images and pricing. Let data guide optimizations.

Great content and visibility in search results are critical for any new private-label product. Continuously refine your listings based on real buyer data.

6. Employ Multi-Channel Marketing

Relying solely on Amazon search, suggested products, and sponsored ads can limit your profitability. 

To grow a strong product line:

• Build an appealing website to stand out from pure Amazon sellers. Share your story and mission.
• Post engaging social media content on Instagram, Facebook, etc. Partner with relevant influencers.
• Consider expanding to retail stores once you reach a large scale.
• Run giveaways, sweepstakes, and email marketing to build an audience.
• Attend conventions or events to showcase your products.

Use the launch of initial products as a platform to keep expanding your catalog, fine-tuning processes, and reinvesting revenues to fuel further growth.

Frequently Asked Questions (FAQs)

Got more questions about Amazon’s private label? 

Below are answers to some common questions you may have:

How Long Does it Take to Realistically Private Label a Product?

The entire process of finding a viable product, sourcing a quality manufacturer, finalizing product design and packaging, and launching with well-optimized Amazon listings typically takes 6-10 weeks for your first product launch.

Once you achieve a proof of concept, you can streamline and scale additional products faster by replicating what works.

Amazon Private Label vs. Wholesale: What is the Difference?

Wholesale involves purchasing inventory from other established sellers in bulk to resell on Amazon.

With a private label, you have an original product developed and customized exclusively for your business. It enables far more control, higher margins, and differentiation.

What are the Profit Margins for Amazon Private Label?

Experienced Amazon private label sellers generally target more than 30% net margins when factoring in all production, shipping, Amazon fees, and marketing costs. This depends greatly on order volumes, manufacturing relationships, product selection, and overall efficiency.

See how we can help you increase your profits by claiming unnoticed FBA reimbursement opportunities.

Conclusion

One of the most important aspects of selling private-label products on Amazon is ensuring profitability and minimizing losses. 

However, this is not really possible if you lose 1-3% of potential revenue yearly due to FBA discrepancies like unaccounted/damaged inventory and fee overcharges. It may not look like much, but if you’re selling $1 million a year, that’s $30,000 left on the table!

This is where Eqappo comes in. As an authorized Amazon partner, we uncover and recover lost reimbursements. Our team handles the entire process — auditing, documentation, and claims management — while providing full visibility into each status through our dashboard.

HOW TO USE AMAZON POSTS TO GAIN BRAND VISIBILITY IN 2024

Establishing a strong brand identity on Amazon is crucial to keep your business profitable in the long term. But, with millions of product options available to consumers and countless sellers competing for their attention, standing out as a recognizable brand on Amazon can be challenging.

However, by leveraging Amazon’s powerful ecosystem and utilizing features like Amazon Posts, sellers can overcome these obstacles and build a distinct brand presence that resonates with customers. Read on to learn more about Amazon Posts and how you can use them to gain brand visibility in 2024.

TABLE OF CONTENTS

• What are Amazon Posts?
  1. Understanding how Amazon Posts works
  2. Unique propositions of Amazon Posts for sellers
• Steps to get started with Amazon Posts
• How to use Amazon Posts to increase visibility and build brand identity
  1. Use captivating visuals in your Amazon posts
  2. Engage customers with compelling text
  3. Tag high-performing products in your Amazon posts
  4. Schedule your Amazon posts
  5. Track and analyze the performance of your Amazon posts
• On an ending note

WHAT ARE AMAZON POSTS?

An image-based browsing feature inspired by social media, Amazon Posts helps sellers create product-related content showcasing the offerings within the Amazon ecosystem. It enables sellers to connect with millions of shoppers in a format that evokes a sense of familiarity. Amazon Posts look and feel like regular social media posts, but they’re a step ahead as customers can easily access the product purchase page behind these eye-catching posts with just one click. Using this feature for promotion fosters brand awareness and product discovery, ultimately driving traffic to Amazon product listings.

UNDERSTANDING HOW AMAZON POSTS WORKS

• Sellers use eye-catching visuals and compelling captions to create posts that feature their products.
• These posts surface within the Amazon platform on product detail pages, category feeds, and related product feeds.
• Shoppers discover such posts that highlight different aspects, such as product benefits or a brand story, while browsing on Amazon.
• Clicking on a post directs shoppers to the product detail page to learn more or make a purchase.

UNIQUE PROPOSITIONS OF AMAZON POSTS FOR SELLERS

• Mobile app exclusive: Amazon Posts is currently only available on the Amazon mobile shopping app and on the mobile web. By catering specifically to the burgeoning trend of mobile shopping, it empowers sellers to tap into a vast and ever-expanding mobile user base, offering unparalleled exposure and engagement opportunities.
• Cost-effective: Amazon Posts offer sellers an opportunity to promote their products for free across the platform. With this, they can showcase their products to millions of Amazon shoppers without additional advertising costs.
• Engagement opportunities: Amazon Posts allow sellers to create engaging content where customers can interact directly by liking, commenting, and sharing. This fosters a sense of community and trust, allowing sellers to connect closely with their target audience.
• Increase brand awareness: Sellers can increase their brand visibility and recognition among Amazon shoppers by appearing in curated feeds.
• Drive traffic and sales: Each post links directly to the product detail page, helping sellers drive traffic and potentially increase sales for featured products.
• Integration with Amazon advertising: Amazon Posts can complement existing advertising strategies, providing sellers an additional avenue to reach customers and enhance overall marketing efforts.
• Measure the performance of your Posts: As with any other advertising tool on Amazon, you can measure your content’s performance. Sellers can review metrics tracking impressions, engagement, and engagement rates for each of their posts, which can help them refine their strategies and optimize the content of their posts for better results.

Thus, as a seller, you can leverage this social media-inspired feature to showcase products in an attractive manner that directly engages your customers. However, an important point to note is that while Amazon Posts is a powerful promotional feature, it’s not available to all sellers. To leverage it, you must be registered with the Amazon Brand Registry program and have an active Amazon store within the US.

STEPS TO GET STARTED WITH AMAZON POSTS

Step 1. Log in to your ‘Amazon Seller Central’ account using your credentials.

Step 2. Once logged in, locate the ‘Advertising’ tab in the top navigation menu.

Step 3. From the dropdown menu under the ‘Advertising’ tab, select ‘Amazon Posts.’

Step 4. If it’s your first time accessing Amazon Posts, you’ll be prompted to set up your profile. Provide basic information about your brand, such as your brand name, logo, and description.

Step 5. After setting up your profile, click on the “Create Post” button to start uploading images, writing captions, and tagging relevant products in your posts.

Now that you’ve learned how to set up your Amazon Posts account, let’s explore how this powerful feature can help you leverage one of its primary benefits: gaining brand visibility!

HOW TO USE AMAZON POSTS TO INCREASE VISIBILITY AND BUILD BRAND IDENTITY

As merely offering products is no longer sufficient in a marketplace saturated with sellers, establishing a distinct brand identity has become imperative! Amazon Posts offer you a unique opportunity to not only increase store visibility but also engage directly with customers in a way that fosters brand trust and loyalty.

Here are a few things you can do to integrate Amazon Posts into your marketing and branding strategy. These tactics can help you remain agile and adapt to evolving market trends, ensuring sustained visibility and relevance in 2024 and beyond.

1. USE CAPTIVATING VISUALS IN YOUR AMAZON POSTS

• High-quality images: Showcase your products in a visually appealing way by using clear, well-lit photos that highlight the product features. Consider incorporating lifestyle images to demonstrate how your products are used in real-world settings. For example, showcase a cozy blanket draped over a couch for a homeware brand or depict a sports watch being used by an athlete during a workout.
• Short videos (optional): Take advantage of the ability to include short video clips to showcase product demonstrations. Leverage it to provide behind-the-scenes glimpses of your manufacturing process, team dynamics, or the craftsmanship behind your products. Videos offer an interactive and engaging way to connect with shoppers, allowing them to see your products in action and build excitement.

2. ENGAGE CUSTOMERS WITH COMPELLING TEXT

• Attractive headlines: Grab attention with clear and concise headlines to increase customers’ interest. Aim for headlines under 80 characters to ensure clear visibility on mobile devices. Use simple, easy-to-understand language that conveys your message effectively. A good practice is to focus on the “what’s in it for me” aspect. Highlight the key benefit your product offers to the customer. Examples: “Effortless Organization: The Secret to Your Dream Kitchen” can be utilized to promote kitchen organization products such as storage containers, racks, or shelving systems.
• Informative captions: Go beyond the basic description of your product while writing captions. Share the inspiration behind your offerings, the values your brand embodies, or the problem your product solves in a compelling way. Use descriptive language to paint a vivid picture and evoke emotion in your audience. Use sensory details that allow viewers to connect with your product on a deeper level. Instead of simply stating, “This water bottle is durable,” describe how its double-walled insulation keeps drinks icy cold on a scorching summer hike.
• Call to action: Encourage engagement by prompting viewers to learn more, visit your product detail page, or follow your brand. A clear call to action encourages action and helps guide potential customers through the purchasing process.

3. TAG HIGH-PERFORMING PRODUCTS IN YOUR AMAZON POSTS

• Tag high-performing products: Strategically leverage product tagging to boost your brand credibility and drive more traffic to your top-selling products, enhancing visibility and maximizing sales opportunities. Feature your best-selling products or those with excellent customer reviews prominently within your posts and tag them accordingly. This increases the likelihood of viewers clicking through the offerings that have garnered positive attention.
• Focus on complementary products: Go beyond focusing on just the hero product. Consider including related accessories or complementary items from your brand that would naturally be used alongside the featured product. This creates a sense of discovery and encourages viewers to explore your entire product range.

4. SCHEDULE YOUR AMAZON POSTS

• Plan your posts: Develop a content calendar to maintain a consistent posting schedule and keep your audience engaged. Outline your content themes and schedule posts in advance to stay organized and on track. Consider factors such as seasonal trends, product launches, and promotional events when planning your Amazon posts content calendar. Be mindful not to go overboard with posting and maintain a balanced approach. This proactive approach ensures that you have a well-thought-out strategy to guide your posting frequency and content creation efforts.
• Post frequency: While there’s no set rule, aim for regular posting (e.g., weekly or bi-weekly) to stay relevant and connected with your potential customers. Consistency is key to building brand awareness and keeping your audience engaged.

5. TRACK AND ANALYZE THE PERFORMANCE OF YOUR AMAZON POSTS

• Track and analyze: Utilize Amazon Posts’ analytics to track performance metrics. Focus on key metrics like impressions, engagement (likes, comments, shares), and click-through rates (CTRs) on the posts. These metrics reveal how many viewers see your posts, how they interact with them, and how effective they are in driving traffic to your products.
• Continual improvement: Informed by data, you can refine your strategy for continuous improvement. Test different content formats (images vs. videos), themes (lifestyle vs. educational), and posting times to see what resonates best. If a specific product consistently underperforms in tagged posts, consider how you can optimize its presentation within your content.

ON AN ENDING NOTE

By harnessing the potential of captivating visuals and compelling captions, and with the help of a proper posting schedule, you can craft Amazon Posts that showcase your products, tell your brand story, engage your audience, and ultimately drive sales. However, it is important to remember that cultivating a strong brand identity is more than just visibility; it’s about creating meaningful connections with your customers. To stay relevant in the long run, focus on consistent efforts and adaptation. Stay updated about evolving market trends, monitor your performance metrics diligently, and continue refining your approach to resonate with your target audience. By embracing innovation and seizing the opportunities presented by Amazon Posts, you can certainly carve a distinct identity for your brand and thrive in the dynamic eCommerce environment.

FIND OUT HOW AMAZON BRAND REGISTRY WORKS AND WHY YOU MUST REGISTER YOUR BRAND ON AMAZON

Whether you are a bigger manufacturer or just starting with a small retail business, launching your products on Amazon is always profitable. But, without registering your brand on Amazon you may face some complexities. Moreover, Amazon Seller Brand Registry is not only important for managing online stores on Amazon but also to distinguish yourself from the competition in the market. It is yet another way to make permanent customers. Brand registry on Amazon is the first step towards becoming a huge brand in the eCommerce marketplace. 

Let’s learn about the Amazon brand registry requirements, how to apply for it, and how to get approval in the quickest time. Besides, also learn what are the benefits you will get from registering your brand on Amazon.   

TABLE OF CONTENTS 

• Basics of Amazon Brand Registry
  • Why is brand identity important?
  • What is the Amazon Brand Registry Program?
  • Amazon Brand Registry 2.0
• Why should a seller register his/ her Brand on Amazon?
• How to get a brand registry on Amazon?
  • Requirements of Amazon Registry
  • How to apply for the Amazon Brand Registry Program?
  • How long does it take to get approval from Amazon for Brand Registry
• Benefits of Amazon Brand Registry Program
• FAQs on Amazon Brand Registry Program – Answered!
• Conclusion

WHAT IS AMAZON BRAND REGISTRY?

Amazon Brand Registry is one of the programs created by Amazon for trademarked brands selling on its marketplace. Whether you wish to sell via Amazon Seller Central or Amazon Vendor Central platform, brand registry on Amazon provides you better control and protection over your brand products and store.

As a seller on Amazon, you are here to maximize your sales and improve your brand impression. Of course, you will not want other sellers to hijack your product and sell on their behalf at their desired cost. To stop this you must register your brand on Amazon. Now, you must be wondering why brand identity is that important for a seller in today’s time. Let’s learn that as well. 

WHY IS BRAND IDENTITY IMPORTANT?

Ever thought about how incredibly brands like McDonald’s and Coca-Cola have left an eternally memorable market in the audience’s head? The primary idea of brand registry on Amazon is that only. Some of the other reasons why brand identity is important for every seller irrespective of their business size are mentioned below. 

• Customers will recognize your product by your brand name or logo and are more likely to stay loyal to your products.
• In this digital era, thousands of sellers are selling similar products, and hence, you need your brand identity to stand out in a crowded marketplace.
• Sellers or manufacturers with brand identity seem to be more experienced and professional, which results in trust among customers.
• After becoming a brand, customers will be ready to pay premium prices irrespective of how competitors are selling the products at a low cost.
• The perception of quality will come along with the name of your brand.

Brand identity on Amazon or any other eCommerce platform requires you to make a brand logo, choose the font, product packaging, and many more. So, after you are done with outlining our brand registry on Amazon, let’s learn more about the registry program of Amazon. 

WHAT IS THE AMAZON BRAND REGISTRY PROGRAM?

The Amazon Brand Registry Program is intended to assist a brand owner in enrolling his or her brand with the Amazon marketplace in order to gain access to expanded marketing options and complete management over the brand. Brand registry on Amazon program also assists in the protection of a registered trademark on the marketplace. Enrolling in it is a simple and one-time process that is completed at Seller Central or Vendor Central.

Whereas, the process requires to be performed accurately and sellers should be aware of all the Amazon Brand Registry requirements. On successfully registering your brand on the Amazon marketplace, you can do the following tasks efficiently: 

• Manage your branded products on the Amazon catalog.
• Add more products to your Amazon-branded store.
• Present only accurate information about your products on Amazon.
• Eliminate the products from competitors’ pages those who are trying to imitate your style.

The concept of brand registry on Amazon is not new, in the year 2017, Amazon launched this scheme or program to products the trademarks and their products listed on Amazon. Later, the program was improvised and was called Amazon Brand Registry 2.0. Let’s learn how it is different from other versions. 

AMAZON BRAND REGISTRY 2.0

Enrolling yourself in an Amazon Brand Registry 2.0 application is very important if an Amazon Seller, Vendor, and Manufacture want to sell under his or her brand on the Amazon marketplace. When you choose to register yourself on the Amazon marketplace with brand registry 2.0, the program provides you with the following 

• Enhanced support in brand maintenance.
• Access to various tools.
• Control over your Amazon product listings.
• Access to customers to search your product quickly. 
• Protection of Brand and store.
• Copyright of product images. 

Do you still need more facts and reasons to get convinced for brand registry on Amazon, never mind! Let us explain the obvious reasons in detail. 

WHY SHOULD SELLERS REGISTER THEIR BRAND ON AMAZON?

Learn the three main Amazon brand registry benefits which is why sellers should enroll their brand in the Amazon Brand Registry program. 

• To Have complete control and command of your Amazon product listings

If you sell products on the Amazon marketplace as an ordinary seller or vendor, you can often face complexities in managing your store because of stringent algorithms. Nevertheless, if you get your brand registered with the Amazon program, you will be given complete control over the product titles on the catalog, product descriptions, features, product images, product ID, and not UPCs or EANs. Moreover, with Amazon Brand Registry, you can protect your content and eliminate whatever is a threat to you. 

So, one of the most obvious Amazon brand registry benefits is to have complete command of product listings on the Amazon marketplace. 

• Protect your brand and store from random hijacks

Amazon, being the most preferred online marketplace, sellers have the biggest competition. As an eCommerce seller, what you may fear is being rejected by the customers. 

What can be more threatful is getting your product listings hijacked. At times, Amazon fails to recognize the fake sellers and often cannot stop them from conning genuine sellers. In that case, you need to walk an extra mile and sort it out from your end by the brand registry on Amazon.  

Another reason why you must register on the Amazon Brand program is it not only helps you build your brand but also allows you to own ‘Amazon Buy Box’. With a Brand registry on Amazon, you will have a lower Order Defective Rate (ODR) and a 100% rating of products. Hence, you will be easily qualified for winning Amazon Buy Box. 

• Decide who can sell your products on Amazon

Ever thought about how come small vendors are also selling products from brands like Puma, Adidas, and more? Well, with the help of Amazon Brand Registry, you can decide who can sell your products. Once you register your brand on the Amazon marketplace, you can qualify the sellers for selling your products on the following basis: 

• Manufacturers who are making and selling products from the same Amazon category.
• While labeling product producers cum sellers. 
• Sellers who act as distributors and own authority to sell on Amazon as well. 

There are many Amazon Brand Registry benefits you will get later on. For now, these aforementioned reasons are enough for registering your brand on Amazon. If you are fully convinced now and want to proceed with registering yourself then let’s read about how to apply for the same and Amazon Brand Registry requirements. 

HOW TO GET A BRAND REGISTRY ON AMAZON?

For Amazon sellers, especially small business runners, a good brand identity is important. It helps customers to believe that the product they are buying is worth paying for. Brand registry on Amazon will attract more potential customers and prepare them to spend their money on your products. So, let’s learn how to submit an Amazon Brand Registry application and get approved finally. 

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AMAZON BRAND REGISTRY REQUIREMENTS

To start with registering your brand on Amazon, you will have to understand the Amazon Brand Registry Requirements first. Let’s begin with the same. 

1. Trademark 

You should have a unique trademarked logo. It could be text-based/ word-based or you can use image-based or visual-based . You can use your brand name, category of product you sell lie shoes, cosmetics, etc., initials of your name, purpose of your brand, and more. 

2. Amazon Seller/ Vendor Central Account 

Being a Seller or Vendor Central member is yet another Amazon Brand Registry requirement, which is also mandatory. Make sure that you are selling products on Amazon very actively quite a few times.

3. Some country-specific requirements 

Some of the Amazon Brand Registry requirements are based on the country you belong to. Visit the Amazon Brand Registry eligibility page and check for yourself.

After you fulfill the requirements from your end, let’s begin with the Amazon Brand Registry application and get your brand registered now!

HOW TO APPLY FOR THE AMAZON BRAND REGISTRY PROGRAM?

Follow the stepwise procedure mentioned below and register your brand on Amazon to protect your Amazon store and sell more and more products on daily basis. 

Step 1: Create a Brand Registry account by using your existing Seller or Vendor Central login credentials

Step 2: Complete the four-step application process.

To complete the aforementioned 4-step Amazon Brand Registry application, you will have to provide the following information: 

• Your trademarked brand name and logo
• The type of your trademark
• Details of your trademark registration office
• A valid trademark registration number
• Multiple images of your product (selling on Amazon)
• Images of order inventory and packaging before delivery
• URL, details, and images of your website
• Your social media handle 
• Manufacturing information such as where you produce the products or from where you buy
• The categories and sub-categories of your products 

Step 3: Amazon verification – Amazon will issue a verification number to the individual whose name is associated with the trademark account.

Step 4: Enter the verification code into Seller or Vendor Central and finish submitting the online Amazon Brand Registry application.

HOW LONG DOES IT TAKE TO GET APPROVAL FROM AMAZON FOR BRAND REGISTRY?

If you already have fulfilled the requirements and already hold a trademark or have applied through the IP Accelerator program, then the complete approval process should take roughly two weeks. You just have to make sure that you submit everything accurately that Amazon requires for your brand the first time.

Also, before submitting the Amazon Brand Registry application, please check all of the eligibility conditions, and keep in mind that your brand must have an active registered trademark in each nation where you wish to participate.

Amazing Amazon Fact: Within the Brand Registry interface, you can rapidly search for trademark infringement and utilize the forms to report any breaches directly to Amazon.

BENEFITS OF AMAZON BRAND REGISTRY PROGRAM

Obtaining access to an extra program that several sellers are unaware of is Amazon Brand Registry. It is no less than a hidden weapon to stay ahead of the competition. Let us take you through some more benefits of Brand registry on Amazon.

1. LOCK YOUR PRODUCT LISTINGS

In addition to the option to lock your content for product detail pages against changes, you have access to other Seller Central modules that benefit your listings. Please keep in mind that some of these programs are available in Vendor Central even if you do not have a Brand Registry account. By locking your product listings, you can also prevent Amazon suppressed listings and thus no account suspension in the future as well. 

2. USE ENHANCED A+ CONTENT FOR ENGAGING CUSTOMERS

You may have noticed this on the listings of competitors. This is the supplementary section beneath “From The Manufacturer.”

According to the Amazon marketplace, A+ content has been demonstrated to enhance listing conversion by a good percent and allows you to properly display your brand and all of your items’ unique selling characteristics. So finally, you investing in Amazon A+ content creation will work more effectively with a registered brand on Amazon.  

3. ADD AMAZON PRODUCT VIDEOS 

You can add videos to your Amazon listing directly under the photographs if you have a brand registry.

This can significantly increase your conversion rate because it allows you to demonstrate your product in action.

4. AMAZON VINE

With the restrictions for sending messages and emails to Amazon customers becoming increasingly stringent, obtaining evaluations for your products has become increasingly difficult.

Amazon Vine enables you to give products to Amazon-approved purchasers in exchange for a fair evaluation. However, there is one word of caution. This is a completely unbiased review.

Make certain that you have employed programs such as the Early Reviewer Program to ensure that your clients have a favorable experience with your items.

5. MAKE YOUR PRODUCT SEARCHING MORE EFFECTIVE 

Increasing the number of words for which you are indexed is critical for organic Amazon SEO and listing optimization.

The Search Term Optimizer is a feature of the Brand Dashboard that searches for duplicated backend keywords in order to free up more characters in the index for additional keywords.

6. ADVERTISE PRODUCTS WITH SPONSORED BRAND ADS

Several Amazon Brand Registry aspects give you additional advantages such as access to specialized marketing products on Amazon. You can avail of Sponsored Brand Ads from Amazon’s in-house marketing strategies. Currently, these adverts are displayed in the form of banners at the top of search result pages on Seller Central.

As a result, they have more screen space than sponsored products. This ad type gives you some creative control over your advertisement. 

7. CLASSY & ENGAGING PRODUCT DASHBOARD

The Brand Dashboard is a relatively new feature of Seller Central that allows you to access information about your brands such as prime eligibility, pricing competitiveness, and more. You may also access other features, such as Manage My Experiments and manage your customer feedback, from this dashboard.

Brand Registry also enables the use of particular analytic tools in Seller and Vendor Central.

8. ACCESS TO ACCURATE BRAND ANALYTICS

This is a great source of previously unavailable data to Amazon vendors. Brand Analytics provides merchants with information on specific search phrases or items. These include the search phrase rank, the most clicked-on product, conversion rates, and other statistics that may be used to make informed judgments.

When you successfully register your brand on Amazon, you get many advantages even more than the mentioned ones. Moreover, with the help of the Brand Registry program, sellers can always improve the customer’s shopping experience, product value, and all this result in more sales and long-lasting impression. Whereas, maintaining the standards of being a brand on Amazon is not going to be easy. That is why millions of sellers prefer to have an Amazon Virtual Assistant to look after their brand and store.

LET US REGISTER YOUR BRAND ON AMAZON FOR MAXIMUM SALES AND FAME ACROSS THE MARKET TODAY. 

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FAQS ON AMAZON BRAND REGISTRY PROGRAM – ANSWERED!

If you still have any doubts regarding the brand registry on Amazon, then go through all the answers to the most frequently asked questions by the sellers. In case, you don’t find your answer to your query, feel free to contact us.

QUES 1: CAN BRAND REGISTRY ON AMAZON HELP IN ENGAGING CUSTOMERS AND HOW?

Ans: Yes. Registering your brand and store with Amazon can help you engage your customers with your brand. It will add value to your products by creating A+ content such as Videos, Product listings, and more.

QUES 2: CAN AMAZON BRAND REGISTRY PROVIDE TRANSPARENCY WHILE SELLING PRODUCTS?

Ans: Yes. Amazon program offers additional security to the registered brands and stores that are in the transparency program. You can activate the same by enrolling your products with authentic units and setting the potential customers.

QUES 3: HOW CAN I GET A TRADEMARK ON AMAZON?

Ans: You need to follow the steps mentioned below in order to get a unique trademark: 

• Check your trademark whether it is unique or not on the USPTO website.
• Select a product category and specify your trademark.
• Submit the application for the trademark and wait for it to be approved.

QUES 4: HOW CAN I DETERMINE WHETHER A COMPETITOR IS A MEMBER OF AMAZON BRAND REGISTRY?

Ans: To identify Brand Registered products, Amazon does not provide a customer-facing tool. Whereas, if they have enhanced branded content, Amazon product listing video, or a storefront, you can still recognize them. Which you can only avail of after registering your brand on Amazon. 

CONCLUSION

Brand registered sellers get special access to tools meant to aid in the development and expansion of their brand’s presence on Amazon. Enrolling in Brand Registry also gives brands access to extensive statistics and other information that can help them grow sales and create a better experience for Amazon customers. So if you are thinking of registering your brand on Amazon and need some help, connect with our representatives. Leave an email to mehroz@eqappo.com or visit Eqappo and let our Amazon experts reach out to you with the best solution.